Post by kmstfatema on Mar 6, 2024 4:24:34 GMT 1
With this article we talk about Google My Business and Food Content Marketing, taking up the speeches held by Luca Bove (Founder of Local Strategy) and Giulia Malerba (Editorial Manager and Content Manager of Food Labs) during the Digital Food Lab , the dedicated event to digital innovation in catering. All the topics covered in this and in the other articles related to the Digital Food Lab (Supply chain innovation for catering and Menu Intelligence), are also available in video mode at the Digital Food Lab Replay link . Google My business: a great opportunity for local marketing About half of all leads generated by Google are from the restaurant industry.
Screenshot google maps screen My business presents itself Germany Telegram Number Data on the market as an excellent opportunity to promote your restaurant business and , together with videos and presence on social media, it has now become increasingly central in the communication strategies of local businesses . Even at first glance, doing a search on Google Maps, you immediately notice the importance given to restaurants. After all, according to Google, 30% of smartphone searches are local [ 1] and already in October 2010 the CEO of Google had stated the following: “I wouldn't underestimate the focus we have on local. Just to give you a sense: local mobile searches are growing faster than just mobile searches overall, and have increased by almost 50% in the last year[ 2] ” Translated: “I wouldn't underestimate the focus we have on local.
Just to give you a fact: local mobile searches are growing faster than mobile searches in general, and have increased by 50% in the last year” In fact, the Google Maps app alone is used by more than a billion people around the world every day. But not only! Of all those people who use Google maps, 56% use it to search for restaurants. Local searches on google maps[3] Improve the visibility of the my business tab At this point, how important restaurants are for those who browse and for Google is very clear and the consequence is that if you want to improve knowledge of your restaurant and have an increase in visits to it, having a Google My business profile is necessary, but not enough.
Screenshot google maps screen My business presents itself Germany Telegram Number Data on the market as an excellent opportunity to promote your restaurant business and , together with videos and presence on social media, it has now become increasingly central in the communication strategies of local businesses . Even at first glance, doing a search on Google Maps, you immediately notice the importance given to restaurants. After all, according to Google, 30% of smartphone searches are local [ 1] and already in October 2010 the CEO of Google had stated the following: “I wouldn't underestimate the focus we have on local. Just to give you a sense: local mobile searches are growing faster than just mobile searches overall, and have increased by almost 50% in the last year[ 2] ” Translated: “I wouldn't underestimate the focus we have on local.
Just to give you a fact: local mobile searches are growing faster than mobile searches in general, and have increased by 50% in the last year” In fact, the Google Maps app alone is used by more than a billion people around the world every day. But not only! Of all those people who use Google maps, 56% use it to search for restaurants. Local searches on google maps[3] Improve the visibility of the my business tab At this point, how important restaurants are for those who browse and for Google is very clear and the consequence is that if you want to improve knowledge of your restaurant and have an increase in visits to it, having a Google My business profile is necessary, but not enough.