Post by account_disabled on Mar 12, 2024 5:08:39 GMT 1
Advertising Adwords and Merchant Center still account for a significant part of Googles profits. However in the coming years it will not be as obvious a choice as it was a few years ago. This is not a big surprise because the costs of advertising in Adwords have been increasing significantly for a long time. Its not like that that companies will stop using Adwords. They will definitely start to diversify more of the places where their ads appear they have been doing this for some time. The directions where capital is already moving are interesting. So far it was mostly Facebook but more and more companies notice that advertising on Instagram is much cheaper than Adwords. There is one more potential direction advertising on Amazon.
Just like our native Ceneo there are also internal advertisements where you can promote Phone Number List your products. Many companies are starting to notice that the money invested in advertising on Amazon brings a better return than the money spent on Adwords. Who will win Gary Vaynerchuk often emphasizes that he started a family store selling wine online thanks to Adwords. He did it because he started marketing activities at a time when Adwords was in its infancy there was little competition and prices for clicks were ridiculously low. From todays perspective his biggest regret is that he did not invest in AdWords advertising several times as much as he did then. Especially sinceamount in advertising he is able to generate a huge ROI.
This is what Adwords is starting to lack. It is possible to achieve a reasonable or even good ROI but it is becoming more and more difficult every year. AdWords is often not the first idea when a client comes and says he wants to quickly start selling with a smaller budget. Most people responsible for advertising will allocate their resources to emphasize those ads that bring the greatest return on investment. The fact that Google is the most popular search engine has nothing to do with it. They will choose promotion methods that offer the best ROI. In our backyard it may go in the following direction.
Just like our native Ceneo there are also internal advertisements where you can promote Phone Number List your products. Many companies are starting to notice that the money invested in advertising on Amazon brings a better return than the money spent on Adwords. Who will win Gary Vaynerchuk often emphasizes that he started a family store selling wine online thanks to Adwords. He did it because he started marketing activities at a time when Adwords was in its infancy there was little competition and prices for clicks were ridiculously low. From todays perspective his biggest regret is that he did not invest in AdWords advertising several times as much as he did then. Especially sinceamount in advertising he is able to generate a huge ROI.
This is what Adwords is starting to lack. It is possible to achieve a reasonable or even good ROI but it is becoming more and more difficult every year. AdWords is often not the first idea when a client comes and says he wants to quickly start selling with a smaller budget. Most people responsible for advertising will allocate their resources to emphasize those ads that bring the greatest return on investment. The fact that Google is the most popular search engine has nothing to do with it. They will choose promotion methods that offer the best ROI. In our backyard it may go in the following direction.