Post by jottse3r4uk on Dec 5, 2023 11:13:20 GMT 1
Largely consumption-saturated markets with high market density and a large substitution potential make it difficult to implement profitable product innovations in global competition. Needs-oriented functionality high demands on design and the desire for individualization increase the innovation and cost pressure. In connection with sustainability and environmental compatibility health aspects are also increasingly in the foreground. Especially in the food cosmetics and health sector product management must minimize possible intolerance such as allergies.
Established value chains are eroding and must be rethought and implemented quickly against Email List the background of progressive technological developments. Keywords here are digitization automation gamification and the use of so-called artificial intelligence. Social economic and socio-political developments are constantly creating new framework conditions both locally and regionally as well as nationally and globally. Product management needs a holistic vision at this point. Events and developments that influence needs consumer behavior and consumption options for example must be taken into account in planning and management. The position in the market and the resulting economic success also determine the options for action in product management.
If your company your brand and your offer are perceived positively and are considered innovative qualitatively convincing and attractive the challenge lies in continuous confirmation. Otherwise in a better market position. Product management means predominantly agile project management. This increasingly requires the development of new skills from your specialists and executives.
Established value chains are eroding and must be rethought and implemented quickly against Email List the background of progressive technological developments. Keywords here are digitization automation gamification and the use of so-called artificial intelligence. Social economic and socio-political developments are constantly creating new framework conditions both locally and regionally as well as nationally and globally. Product management needs a holistic vision at this point. Events and developments that influence needs consumer behavior and consumption options for example must be taken into account in planning and management. The position in the market and the resulting economic success also determine the options for action in product management.
If your company your brand and your offer are perceived positively and are considered innovative qualitatively convincing and attractive the challenge lies in continuous confirmation. Otherwise in a better market position. Product management means predominantly agile project management. This increasingly requires the development of new skills from your specialists and executives.